Scania Experience is the new name for the Scania Customer magazine, which will be relaunched in September 2008.
The redesigned magazine aims to bring the world of Scania to life in its vibrant pages detailing technical innovations across the company as well as putting Australian readers in touch with the Company’s key executives.
Trucks, buses and coaches, marine and industrial engines as well as the Scania way of life will be featured, along with Australian customer profiles and local news and views. Scania’s projected growth globally and specifically in Asia will boost the image of the brand in the medium term and Scania Experience will chart its progress.
If you’ve got a Scania story you’d like told, contact pr@scania.com.au
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Family ties
Fifty years ago, Nick Diamond’s idea of overnighting was parking beside the road, climbing into a sleeping bag and resting his left shoulder on the engine cowl. After dozing long enough to recharge his batteries, he’d renew his assault on the two-day trip from Adelaide to Melbourne. No bunk, not even a horizontal surface. Tough guy.
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A fine vintage
How many 61-year-old trucks would you see driving from Melbourne to Brisbane in an average year? Not many.
And there would be even fewer left-hand drive trucks that age on the road.
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Classy steed
Max Murtagh reckons he became a lifelong Scania fan the day his ageing T142 blew an injector line in the Adelaide Hills three years ago.
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It's not all about purchase price
There’s a bloke in Newcastle who is about to pay nearly twice as much for his next truck as he needs to.
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Number one
It’s not many coach operators who’d notice the steering wheel-mounted sound system controls available on a Scania truck aren’t offered on a Scania K 470.
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When comfort's a curse
With Scania’s strengths in driver ergonomics, it’s hard to believe the brand could be linked to a health and safety issue.
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The view from the tower
Long before it became fashionable for businesses to call themselves family-friendly employers, Towers’ Transport was a family-friendly employer.
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